Artificial intelligence (AI) is commonly associated with automation and the replacement of human effort. However, new findings from Swansea University suggest a different role for the technology, showing that AI can support creativity by engaging and inspiring people rather than simply taking over tasks.
Researchers from the University’s Computer Science Department carried out one of the largest studies so far on how people work alongside AI in creative design. The online experiment involved more than 800 participants, who used an AI-powered system to help them create virtual car designs.
Many AI design tools quietly optimise outcomes without involving users in the process. In contrast, the system used in this study relied on a method known as MAP-Elites to present participants with a wide variety of visual design options. The resulting galleries showcased everything from highly effective designs to unconventional concepts and intentionally flawed examples, encouraging users to explore a broader range of possibilities.
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