Although I firmly believe AI is a hugely transformative technology that will change the world in many ways, it’s also clear that there is a lot of hype and hot air around the subject!

It’s something that inevitably occurs with any exciting technology, particularly when there’s a lot of money to be made.

This is no surprise, given that past studies have shown that startups that mention ‘AI’ attract 15 percent to 50 percent more investment than those that don’t!

So, it’s important to be able to tell the difference between what’s real and what is being concocted by marketing departments simply interested in what they can sell us.

Here, I'll be looking at the phenomenon of AI washing – what it is, who is doing it, why it is dangerous, and perhaps most importantly, how to spot it.

To read more, click here.